I have to say that this is the BEST eyeshadow primer I have ever tried. The formula is SO creamy and silky it just absorbs into your skin. You can barely tell that it is on your skin, that's why I don't have a swatch for it. I absolutely love this primer. I have oily lids and this product works wonders. My eyeshadow stays put for over 10 hours a day even with humidity! I haven't tried expensive primers like Urban Decay's, but I don't have the need to anymore!