e.l.f.'s liquid eyeliner looks very sleek & pleasant just by looking at the packaging. The brush is a felt tip which makes the eyeliner very easy to apply. On the other hand, the formula isn't the best. It's kind of watery and takes a long time to actually dry. If that was the only problem, it would be great. But, as the day goes on, this eyeliner smudges and fades A LOT. Putting eyeshadow over it helps a little bit, but not enough to make this product wearable for 8+ hours.